Red Queens and Increasing Returns
When you decided to obtain a DVD for your science fiction assignment in Module 4, where did you go to find a movie based on a Philip K. Dick book? Did you rent or purchase a DVD, or did you view it digitally on your computer using Netflix or a similar vendor of video-on-demand?
The video I chose was Total Recall and I had to rent it from Netflix. We have belonged to Netflix for the past 2 years. We pay a small monthly fee and are allowed five computers to access our account. This has helped my son who is away at college and he and his roommate do not have to pay for cable as they watch everything online and all movies. I have tried the Red Box a couple of times especially for the games, which are only three dollars versus five dollars at Block Buster.
Is the current competition between DVDs and video-on-demand an example of increasing returns or Red Queens? Justify your response with sound reasoning and specific examples.
From Dr. Thornburg, when two entities are vying for the same cause, it can be considered a Red Queens (Thornburg, 2008). One reason is they are trying to keep up with the demands of the consumers. Netflix is giving the video rental stores a run for their money as they are continually giving deals and such, but since the Red Box has come out, even the video stores are buying in to this idea as Block Buster has their own “blue box”.
Where do you think DVDs and video-on-demand are on the four criteria of McLuhan’s tetrad?
For me, I have watched shows on my computer and on my television. As for me, I prefer watching on my television, maybe I am still old school, but I have trouble seeing everything I want to on my computer screen.
Thornburg, D. (2008c). Red Queens, butterflies, and strange attractors: Imperfect lenses into emergent technologies. Lake Barrington, IL: Thornburg Center for Space Exploration.

